BBA essentially a bachelor's degree you can earn to prepare for the business world. Many students who earn a BBA choose to go into management or start their own businesses. However, many others may use the degree as a starting point for a career in a field like marketing, accounting, finance, real estate, or even education. You may find your BBA program doesn't just focus on business administration. Instead, it allows you to specialize in an area like marketing, health care, accounting, or management so you're better equipped to work in those industries.